What is so Scary About Risk?

Risk is uncertainty associated with a future outcome.

If the future outcome were known, then it would be priced into whatever you are doing, and there would be no opportunity to profit. Profit is due to human capital being expended in a risky endeavor.

No human capital, no profit. No risk, no profit.

The One Project You Will Never Quit

There is one endeavor you will never quit. One enterprise you will never stop investing in. One project you will never stop promoting. You.

Tomorrow when you wake up and open your eyes, ask yourself – What do I most want to do with my day? My life? Do that.

Starting businesses is so insanely difficult, that you need to invest in one that you can’t quit. One that you will never give up on. And the one enterprise that you never have an option to quit is – You. Do you. The rest will fall into place.

If Not Now, When?

I am one of the best procrastinators. It is a skill I developed in college, and have refined over the years, to perfection. In addition, to infusing a task with excitement (or maybe, . . . horror), the practice of waiting until closer to a deadline allows me to think through an idea, pivot if necessary, and when the time come to get it done I can focus all of my energy on it.

The problem is that when there is no deadline some things simply never happen. We often call this procrastination, but, it isn’t. Rather, it is simply failing to start.

If not now, when?

Creativity Sets You Apart

A friend of mine is a marketing genius. Kevin Franciose has been starting businesses, and marketing them for 30 years, and some of the ideas he comes up with are amazing.

A while back a young colleague of his asked for some advice as to how to get a job that was advertised. The young man was a helicopter pilot and wanted a special angle when applying for the job. He had been waiting for months for a call from the company. Kevin’s idea nailed it. He told him to buy a nice remote control helicopter. He might spend $500 he said, but, if he wanted the job, it was worth it.

Kevin told him to ship the new helicopter to the hiring manager at the company where he was applying, with a note. The note read: “Call me if you need help flying this.” he also included his resume. The guy got an interview, and the job.

In today’s world everybody has skills. To excel you have to set yourself apart with creativity.

How Many More Weeks Are on Your Life Calendar?

Counting a life in days makes the numbers hard to grasp. When counting by months it doesn’t resonate from a practical standpoint. But, when you look at your life from the standpoint of weeks, the perspective becomes clear.

Tim Urban did a great Ted Talk and discussed the idea behind a life calendar that includes one box for every week of a ninety-year life. It is eye-opening.

How many weeks do you have left? Regardless of how many that number is, it isn’t enough to waste any.

Have you Taken the Opportunity to Fail Lately?

It isn’t meaningful unless there is an opportunity to fail.

When was the last time you found something that could really benefit you, without taking a risk? There’s no free lunch. Anything of value requires that you pay for it. And often the cost is taking a risk.

Not taking risks doesn’t just keep you from living your dreams. It keeps you from even getting started chasing them at all.

Take Risks. Be You.

Who are you? How will you know if you don’t take some risks?

Life is the process of figuring out who you are. What you care about. Your place in the world. To find yourself and your place, you have to take some risks along the way.

If there is one thing in my life I would do differently if given the chance, it would be a simple choice: I would take more risks.