You can be you. Or you can, not be you. There’s nothing in between. When your fooling others you are in trouble. When you are fooling yourself you are in a lot of trouble.
Either you are genuine, transparent, and to true to yourself. Or you aren’t. The former always wins. Don’t fight it.
Coca-cola is me. I try to go along with Pepsi, but I’m just fooling everyone. Myself included. Didn’t see that coming, huh?